Florida-based Seminole Gaming is finding that when you bet on your employees,
On June 22, the hotel and casino company received honors for its innovative,
mobile-focused approach to internal communications. Seminole Gaming took home
the Best Use of Technology Award, given during the 2016 Employee Engagement
Summit in Chicago.
"We're excited to be recognized for using technology to build a culture of open
and authentic, two-way communication," said Seminole Gaming internal
communications manager Lance Thomas, who accepted the award on the company's
behalf. "Our team members are the most significant part of our company's
success, and we've learned that having a mobile channel to communicate keeps
them informed and engaged."
The mobile channel -- and the cornerstone of Seminole Gaming's employee
communications strategy -- is Red e App, an internal communications platform
specifically designed for the non-desk and hourly workforce.
By joining Seminole Gaming's private Red e App network, employees can access
company news, view documents, and exchange shifts with their peers. Managers can
send messages to targeted groups or categories of employees (i.e., table games,
poker dealers, bartenders). Administrators like Thomas get data and insights on
the content that is resonating with their team(s) and how they can improve their
"Red e App has helped us bridge the communication gap for the 75% of our
workforce that is not connected to company email. We saw significant
improvements in our employee engagement scores in this year's survey as a direct
result of improved communications, as well as significant savings through a
reduction of printing and mailing information."
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