Fire Rock Casino expands slot machines

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March 28, 2009

CHURCH ROCK, N.M. - Business is ablaze at the Fire Rock Navajo Casino.
Patrons have been standing in line to play games since the casino opened last November.

Two weeks ago the casino added 70 new slot machines. It is now building an expansion in the bingo hall for another 110 slot machines..

"We just don't want our guests to be waiting in lines," said Rhonda Ray, marketing manager. "The number has gone up, so we decided to buy new games. We don't want our guests to go elsewhere."

Robert Winter, CEO of the Navajo Nation Gaming Enterprise, said revenue from the Fire Rock casino has exceeded expectations by three times. The initial estimate for annual income was $32 million, which is about one fifth of the tribe's annual budget.

The casino employs 310 workers with a payroll of $9 million.

The Fire Rock Casino is housed in a 64,000-square-foot tent-like structure, which is temporary until gaming officials find another site for a permanent building with a hotel and truck stop.

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