Play Bingo
Play Blackjack
Play Slots
Play Poker
Play Video Poker
500 Nations Free Casino Games

Pocono Mountain Retreat Redefined


April 11, 2011

The Halo Group, a New York based branding and marketing communications agency, launches today a multi-million dollar rebranding advertising campaign "It's Mountain Time" for legendary Pocono escape Mount Airy Casino Resort, redefining the picturesque mountain retreat. Bringing the spirit of the brand to life, the new creative campaign features a surprise, humans interacting with local animals sharing the mountain getaway experience.

"In a category that is defined by 'Jackpot Smiles', Halo has created this campaign using local denizens to represent the wooded outdoor surroundings and bring its differential location to life," said Mark Sutter, Chief Marketing Officer, The Halo Group. "The new campaign we created for Mount Airy allows the mountain retreat to find its own attitude and personality. 'It's Mountain Time' is encouraging guests to get out there and have some fun!"

With the shift in brand messaging from Mount Airy's pre-existing image, the new campaign features charming, local animals all intended to bring a smile to the viewer. To accomplish the animals incorporated in the ads, a special effects mixture of puppeteers and animatronics were used rather than real live animals. The photography highlights the smart design of the resort and heightened energy of the casino and nightlife.

The series of ads feature a couple of foxes enjoying the casino nightlife and a black bear awaking from his hotel hibernation. In one television spot, a man at the roulette table is unsure if he should let his bet ride, until he notices a squirrel going all in with his pile of acorns.

Return to New York Casinos.

Favorite Casino Best Slots

by 500 Nations players

A World-Class Casino! *Best Slots, Blackjack, Table Games, Sports Book.

Play 300 Free Games
No Sign-up | No Download
$3,000 Welcome Bonus
100% Match Redeem 3X
$3,000 Slots Bonus
100% Match Redeem 3X
Blackjack Weekends
Up to $100 casino bonuses
Bet Sports - Live Odds
Get 50% Welcome Bonus
See All Promotions
Member benefits & promos.
Ignition Poker Room
US Players Welcome

Rev up your action with this fully loaded Poker Room and hundreds of casino games!

Join Bovada Join Bovada
500 Nations is an independent directory and information service free of any gaming operator's control and not affiliated with any casino.
Warning: You must ensure you meet all age and other regulatory requirements before entering a casino or placing a wager. There are hundreds of jurisdictions in the world with Internet access and hundreds of different games and gambling opportunities available on the Internet. Do not assume that Internet gaming sites are in compliance with the rules and regulations of every jurisdiction from which they accept players. YOU are responsible for determining if it is legal for YOU to play any particular game or place any particular wager under the laws of the jurisdiction where you are located.