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Harrah's Cherokee Casino & Hotel opens third tower

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PRESS RELEASE

January 22, 2011

Celebrating a major landmark in its three-year, $633 million expansion, Harrah's Cherokee Casino & Hotel opened its third luxury hotel tower on Dec. 20 in time for the holiday season. The 532-room Creek Tower broke ground in July 2009 and is the latest to come online in a series of new amenities.

The 21-story Creek Tower adds 454 new guest rooms and 78 new suites to the property, increasing the total room count from 576 to 1,108, the greatest number of hotel accommodations in the Carolinas. Each guest floor in the new tower includes four end suites measuring 750 square feet with floor-to-ceiling windows and mountain views, and the top floor contains 10 specialty suites, measuring between 750 and 1,900 square feet. All top-floor suites have balconies, and the two largest Super Suites boast 180-degree panoramic views of the Smoky Mountains. All floors through 20 are currently open, with the 21st all-suite floor opening this spring.

Woodland retreat

While comfortably immersed in the Great Smoky Mountain Mountains environment, guests in the new Creek Tower engage with an environment that calls to mind the grand woodland retreat lodges of the past. The Tower's waving and fluid roof, at 200-foot-high, complements the natural dynamic of Harrah's Cherokee's rolling mountain-scape. The Tower's spacious suites boast two stories of glass curtain wall that maximize views to create a direct visual connection to the surrounding vista.

Paula Deen's Kitchen

Creek Tower also includes the new Paula Deen's Kitchen and Retail Shop, both of which officially opened with a ribbon-cutting ceremony with Paula Deen Saturday. The 1,800-square-foot Paula Deen retail shop offers Paula's cookbooks, spices and food items, cookware, logo wear and gifts. The soon-to-open Lobby Café in Creek Tower will feature appealing "grab & go" items. Creek Tower conveniently connects to Level 6 of the new 1,132-space parking deck.

Harrah's Cherokee Casino & Hotel is an enterprise of the Eastern Band of the Cherokee Nation, located 50 miles west of Asheville at the entrance to the Great Smoky Mountains National Park. Harrah's Cherokee Casino is open 24 hours a day to guests 21 years of age or older.

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