August 03, 2010
LAC DU FLAMBEAU, WI -- Lake of the Torches Resort Casino's marketing
team led by Michael J. Broderick received a record seven Romero Awards
(including two highly coveted Diamond Awards) and two honorable mentions on
Wednesday, July 20, during the 2010 Casino Marketing conference at the Paris
Resort in Las Vegas, Nevada. The Romero Awards honor the most significant
achievements in casino marketing and promotions in the gaming industry. The
conference is co-produced by Raving Consulting and BNP Media.
On behalf of Lake of the Torches, Broderick accepted two Diamond Awards, three
Gold Awards, two Silver Awards and two honorable mentions. The casino marketing
awards are given to top gaming facilities for their innovation, creativity,
originality, and implementation of their marketing efforts during the previous
year. In addition, no other mid-sized casino had taken home as many awards in
previous years, and Lake of the Torches received more trophies than any other
casino at this year's award ceremony. The awards are named after John Romero, a
casino marketing pioneer and author, and are considered the standard for
excellence in casino marketing.
"Once again, we are very honored and pleased to receive top recognition from our
peers in the global gaming industry," said Lake of the Torches' Chief Executive
Officer Bill Guelcher. "These awards place us amongst the best properties in
terms of providing innovative casino promotions and events to our guests who
visit us from across the region, and we will continue to provide a top quality
gaming and entertainment experience to all of our guests in the future. We
especially would like to recognize our marketing team led by Michael, but in
addition we would like to commend the entire Lake of the Torches' staff and
management who make this tremendous accomplishment possible."
The judging criteria included marketing or promotion concepts; strategic
rationale and execution; casino revenue and other measurable results; the
competitive advantage provided to the casino; and the relationship of the
promotion to the casino's customers, employees and to the community.
"For several years now, Michael Broderick and his marketing team at Lake of the
Torches have been known to attendees of Casino Marketing and to the judges of
the Romero contest for the creativity and effectiveness of their work. With this
year's record result, it's clear that they continue to raise the bar of
marketing excellence not only for themselves, but for the broader industry as a
whole," said Charles Anderer, Group Publisher, BNP Media Gaming. BNP Media
Gaming Group is the world's largest and most experienced gaming industry media
resource and the leading producer of trade magazines, specialized conference and
expos, Web sites, e-newsletters and targeted specialty publications serving the
gaming industry worldwide.
Lake of the Torches Resort Casino received the following awards:
Diamond Award, Direct Mail: Looking For Some New Friends.
Diamond Award, Casino Floor Promotion: Trucks and Bucks promotion.
Gold Award, Direct Mail: Money Talks.
Gold Award, VIP Promotion: Mexican Fiesta Premier Players Party.
Gold Award, Web Marketing Campaign: Facebook, Twitter, YouTube and Online Ticket
Sales.
Silver Award, VIP Promotion: Souper Sundays.
Silver Award, Casino Floor Promotion: Christmas Lights and Cash.
Honorable Mention, Web Marketing: Gamelogic $20,000 Mega Challenge.
Honorable Mention, Public Relations: Tribal Member Appreciation Day.
Dennis Conrad, President and Chief Strategist, Raving Consulting Company, said:
"Lake of the Torches has become a leader in its category. The Romero Awards
brings together the very best casino marketers throughout the U.S. and Canada.
Being recognized with seven awards speaks to their level of excellence."
Raving Consulting Company is a Reno-based marketing services company that has
worked with more than 200 casino companies worldwide and trained more than 1,500
gaming executives with its insider-savvy gaming seminars and hands-on,
on-property training and consulting.
Situated on the shores of Pokegama Lake and nestled in Wisconsin's Northwoods,
the Lake of the Torches Resort Casino has a feel of a classic Northern retreat
and reflects its Ojibwe culture and heritage. The casino has over 800 slot
machines (including a high-limit and non-smoking area), 12 blackjack tables, Let
it Ride, Three Card Poker, and three poker tables, a high-stakes Bingo Hall
seating up to 500 persons, the Game Time Grill and the Eagle's Nest Restaurant.
The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the
Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall
of Nations offers an outstanding venue for entertainment, receptions, trade
shows, meetings, presentations and seminars. It is proudly owned and operated by
the Lac du Flambeau Band of Lake Superior Chippewa Indians.
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