October 18, 2010
Starting November 01, the San Diego Sports Arena will be changing it's name to Valley View Casino Center. The San Pasqual Band of Mission Indians, whom own the casino resort, purchased the naming rights of the arena. It has taken five months of negotiations for the deal to happen.
The tribe purchased the naming rights for $1.5 million. $157,000 of the naming fee will be paid to the city of San Diego. Part of the funds from the naming will go for facility improvements. Half a million will go to repairs to the parking lot.
The arena is within a few miles of San Diego's beach communities and downtown, in the Midway District. It holds 15,000 seats and has been used for sporting events and concerts. It hosts a high end nightclub and 80 televisions. Recent upgrades also include new seats, lighting, and restrooms. The new sign will be placed in about six weeks.
The Valley View Casino currently offers 25 gaming tables and 2,000 gaming machines. It is located a few miles north east of Escondido in Valley Center. On November 18, the facility is set to open a hotel with 108 guest rooms.
With the new naming rights of the arena, it expands the casino's exposure to further into San Diego county.
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