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PRESS RELEASE
August 04, 2015
Sycuan Casino has proudly launched a new branding campaign and rally cry for the
property in "Play. Win. Together." The campaign was launched with a VIP Media
event Monday evening in the state of the art "Live & Up Close" Theater.
"'Play. Win. Together.' as a brand means so much more to us than standard casino
messaging. It is about our relationships here with our customers, the community,
and San Diego as a whole," said John Dinius, interim general manager. "We are
going the extra mile to walk the walk here. From our newly re-launched Club
Sycuan program that is the undisputed best in the market, to our huge new
non-smoking area, we have listened to San Diego and retooled the environment for
our market."
The campaign itself is a slice of life in San Diego, featuring the close
connection Sycuan Casino has to the community and, of course, the nonstop action
that the gaming property offers. Sycuan assembled a top-notch production team
featuring Director Jeff Apps, known for several national campaigns and music
videos, along with Oscar-winning cinematographer Russell Carpenter (1998, Best
Cinematography, "Titanic"). The TV and print pieces feature not only actual
Sycuan employees and charities, but a few cameos from San Diego icons like
Padres Playoff hero Steve Garvey, NBA Hall of Famer Bill Walton, Charger Legend
Billy Ray Smith, and Professional Wrestler Rey Mysterio Jr. The song in the TV
spot, "One Minute More," was provided by the high-energy duo, Capital Cities.
"Sycuan Casino is such a sincere brand, so authenticity and realism were
important to us. From community efforts, to partnerships, to gaming, this spot
is a true cross section of a day in the life of Sycuan and its employees," said
Dan Morales, Marketing Director. "Throughout the campaign, these are real Sycuan
Casino employees. They are veterans. They are volunteers. They are amazing
people to interact with on the casino floor. It is so real and we are so proud
of that."
Besides the premiering TV spot, a complementary high profile radio, print,
outdoor and media campaign have been rolled out as well.
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