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The ACH Casino Resort is now the Atlantic Club.

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February 08, 2012

The ACH Casino is now called the Atlantic Club. The new name was unveiled on Tuesday along with the strategy for the business.

The casino is being marketed as a casino for locals. It will be designed to be a comfortable place for people that are not tourists. A place that area residence can go regularly for entertainment and at a good value.

An advertising campaign is also underway for the new casino. This will include billboard signage. The billboards can be seen on the Atlantic City Expressway and also on the Black Horse Pike. More billboards are scheduled for next week.

Visitors will be allowed to park for free. This will also include free parking in the summer when area tourism is at its peak. Guests will also be able to enjoy a variety of games. There will be 1,500 slot machines. 1,000 of those will be low denomination machines. There will also be 50 tables available for gaming. Table games will have $5 to $15 limits. Dining options will consist of seven restaurants. The menus average around $12 to $18 a meal. Comp points can also be used outside of the casino. The Atlantic Club has partnered with 20 local businesses that guests can also use their points at.

Realizing that the economic downturn and gaming competition from other states has affected Atlantic City, the Atlantic Club has plans to offer local residence value at the casino with hopes to bring more revenues to the city.

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