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January 28, 2013
Hard Rock International – owner of one of the world's most recognized, iconic
brands – announces the first ever "Rocksino," its newest gaming brand, to be
located in Northfield, Ohio at Northfield Park racetrack. Construction of Hard
Rock Rocksino Northfield Park began on Dec. 30, 2012. Expected to open in
December 2013, the Rocksino will stay true to Cleveland's musical history as the
birthplace of rock 'n' roll, by offering the legendary vibe of the Hard Rock
Hard Rock is committed to building the premier entertainment and gaming
destination in the area. We want to bring something special to a region so rich
in music history and are proud this location will launch the 'Rocksino' brand,"
said Jim Allen, chairman of Hard Rock International. "With more than 2,300
gaming devices, varied dining options and excellent live music events, the
Rocksino is sure to become a the premiere entertainment and gaming destination
in the Midwest."
"We are excited to work with the dynamic, world-renowned Hard Rock brand on this
project and are certain the Rocksino will enhance the Northfield Park racetrack
experience for our visitors," said Brock Milstein, chairman and CEO of
Northfield Park and Milstein Entertainment. "We are also excited to report that
construction is underway and on schedule. We look forward to holding a job fair
in late 2013 offering great jobs for all skill sets, and ultimately, generating
more than 600 new permanent jobs upon the Rocksino's opening."
The Rocksino in Northfield Park will feature entertainment such as celebrity
musicians, functions and banquets at the Hard Rock Live music venue, the fifth
of its kind, which will hold up to 2,600 guests. The property is slated to offer
multiple dining outlets, including a world-famous Hard Rock Cafe, where its
iconic memorabilia and live music would be a favored attraction in Northeast
Ohio -- as it is in Cafes from London to Los Angeles and Buenos Aires to
Barcelona. In addition, it will include a sports-inspired premium steakhouse,
Center Bar and buffet with an endless array of options to round out the culinary
As a focal point for the Center Bar leading into Hard Rock Cafe, Van Halen's red
hot motorcycle makes "everybody want some" as one of many "arena rock" pieces
from Hard Rock's unmatched memorabilia collection at the Rocksino. The property
boasts indoor gaming devices, a comedy club and Rock Shop with Hard Rock
"The Hard Rock International team looks forward to launching the 'Rocksino'
property name, as it represents an own-able and fresh trademark for our brand,"
said John Galloway, chief marketing officer of Hard Rock International. "After
testing the name with consumers, both gamers and non-gamers, we found the new
trademark is perfectly aligned with the Hard Rock brand, and highlights both our
one-of-a-kind gaming offerings and our focus on music and entertainment."
Internationally recognized as a world-class entertainment and lifestyle brand,
Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled
service and the thread that unites them all – music. Hard Rock's current Hotel
and Casino portfolio is located in the world's most enviable resort
destinations, as well as urban gateway cities. Hard Rock Hotels & Casinos cater
to the evolving and distinctive needs of today's cosmopolitan, modern travelers,
who seek a reprieve from traditional, predictable properties, whether for
business or leisure travel.
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