Nation | Tribe: Estom Yumeka Maidu of the Enterprise Rancheria
3317 Forty Mile Road
Wheatland, California 95682
Hard Rock Hotel and Casino Sacramento at Fire Mountain celebrated its grand opening on October 30, 2019.
In June 2021 Hard Rock Sacramento began construction on a $75 million expansion project to build Hard Rock Live (details), an indoor concert venue, and Rocktane Gas and Smoke (details), a fuel station with a drive-thru smoke shop and convenience store.
The long name of this casino hotel results from the partnership between Hard Rock International, owned by the Seminole Tribe of Florida, and the Estom Yumeka Maidu of the Enterprise Rancheria. The name Fire Mountain is derived from the legends and beliefs of the Enterprise Rancheria tribe, which sought cleansing and longevity from the fire water in the mountains.
The Hard Rock Hotel & Casino Sacramento at Fire Mountain is a $440 million Indian casino located in Yuba County a mile north of the Toyota Amphitheatre. It is 35 miles north of Sacramento and 10 miles south of Marysville.
The Hard Rock Hotel and Casino at Sacramento is a 300,000-square foot building with a 14,000-square-foot casino floor, 1,500 slot machines and 55 table games. The casino complex includes a 169-room hotel and pool, an event center with 10,000 square feet of convention space and an 8,000 square-foot ballroom. There are six restaurants.
Hard Rock Hotel and Casino at Fire Mountain is built on a 40-acre site on 40 Mile Road in Yuba County. This location is in the southern end of ancestral lands which lie between the south and north forks of the Feather River. The casino is a 30-minute drive from Sacramento International Airport (SMF) and also 30 minutes north of Thunder Valley Casino.
The Estom Yumeka Maidu Tribe of the Enterprise Rancheria added the casino site to their reservation land in 2002. After years of planning and legal battles, construction began in 2016. The casino opened in late 2019.
Hard Rock Hotel and Casino at Fire Mountain began construction on a $75 million expansion in June 2019. The project will add an indoor concert center in 2022 and a fuel station with a smoke shop and convenience store in late 2021.
HARD ROCK LIVE
Live Concert Center
Opens May 2022
2,500 seating capacity
65,000-square-foot indoor entertainment venue
60-70 live concerts are expected in 2022
Hard Rock Live will be located on the north side of the casino adjacent to the Kumi Events Center.
ROCKTANE GAS AND SMOKE
24-Hour Fuel Station, Smoke Shop. Store
Opened Nov. 18, 2021
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62,000 square-foot gambling floor
1,500 slot machines
55 table games
Hard Rock Cafe
Council Oak Steaks & Seafood
Fresh Harvest Buffet
Youyu Noodle Bar
24/7 Constant Grind - grab-and-go
Toyota Amphitheatre in Wheatland - outdoor concerts produced by Live NationTM
Hard Rock Live (opens May 2022) - 2,500 seats, Details
Total of 8,500 square feet of meeting space
Four separate meeting rooms
The Rock Shop® is a Hard Rock gift store for Hard Rock branded clothing, accessories and souvenir merchandise. It is located inside the hotel.
Fuel station features 16 gasoline & diesel pumps
Smoke shop includes a drive-thru window
Convenience store sells drinks and snacks, travel needs and sundries inside a 4,500-square-foot building.
Opened Nov. 18, 2021.
Hard Rock Hotel Sacramento has 170 luxury guest rooms including 31 suites.
Amenities include an outdoor pool and deck area, Body Rock® fitness center, the Rock Shop® and large meeting spaces.
November 20, 2021
Hard Rock Hotel & Casino Sacramento at Fire Mountain has opened its new 24/7 Rocktane Gas & Smoke retail station The 4.500-square-foot addition features a 16-pump fuel station for gasoline and diesel, a convenience store and a drive-thru smoke shop.
The Hard Rock opening of Rocktane Gas & Smoke was celebrated yesterday.
September 22, 2021
Hard Rock Hotel & Casino Sacramento at Fire Mountain began a $75 million expansion project last June to add an indoor concert venue and a fuel station with a smoke shop and convenience store. The new construction began less than two years after the casino first opened in 2019.
The Hard Rock concert venue will be branded "Hard Rock Live", and the fuel station and smoke shop will be branded "Rocktane Gas and Smoke".
Hard Rock Live
Opens May 2022
Construction is underway on Hard Rock Live, the indoor amphitheater for live concerts at Hard Rock Sacramento. This will be a 65,000-square foot-venue with a 2,500-seat capacity located adjacent to the Kumi Events Center. Hard Rock Live is expected to open by May 2022 and present 60 to 70 concerts next year.
Rocktane Gas and Smoke
Opens Late 2021
Construction is underway on Rocktane Gas and Smoke and will be completed later this year. The 24-hour facility will feature 16 fuel pumps, a drive-thru smoke shop and a convenience store.
It was a long and difficult road over 17 years for the Estom Yumeka Maidu of the Enterprise Rancheria to see their dreams of a tribal casino become a reality. The grand opening of Hard Rock Hotel and Casino Sacramento at Fire Mountain was October 30, 2019..
The tribe had an earlier plan to build gaming and entertainment resort that included a casino, a 170-room hotel & pool, restaurants and bars, gift shops, and conference facilities. The plan became stalled after strong litigation and opposition from neighboring Indian tribes.
As a result the project was cancelled. In September 2015 a new plan was announced that downsized the project from a a Class III casino to a Class II casino.
Class III Indian gaming is sometimes referred to as Vegas-style and is played against the house. Class II Indian gaming is played exclusively against other players and not the house. It does not require the tribe to get local or state government approval.
However, in February 2016 U.S. District Judge Troy Nunley ordered California to enter into a Class III gambling compact with the tribe. A compact was negotiated and signed by the governor followed by approval by the U.S. Department of Interior. This allowed construction to finally proceed.
However, the United Auburn Indian Community which owns Thunder Valley Casino Resort sued to stop construction of this casino which is 20 miles from Thunder Valley Casino. This lawsuit was rejected by the California appeals court on October 13, 2016. Two weeks later the United Auburn Indian Community filed an appeal in California's 3rd District Court. As a result all construction was ordered suspended.
In early 2018, a federal appeals court agreed with the tribe and ended the legal battle. Soon afterwards a branding partnership was signed with Hard Rock International and the casino was renamed Hard Rock Hotel & Casino Sacramento at Fire Mountain.
Construction resumed in the second half of 2018 and Hard Rock Casino at Fire Mountain opened October 30, 2019.
June 11, 2021
Hard Rock Hotel & Casino Sacramento at Fire Mountain will begin construction this month on a 2,500-seat indoor concert center named Hard Rock Live. The 65,000 square foot venue will be built on the north side of the casino adjacent to the Kumi Events Center. Opening date is May 2022.
As part of a $75 million expansion, Hard Rock Sacramento is also building a gas station called Rocktane Gas and Smoke. It will feature 16 fuel pumps, a 24-hour drive-thru smoke shop and a 4,000 square-foot convenience store. Rocktane Gas and Smoke will open in Fall 2021.
April 30, 2021
Hard Rock Hotel and Casino Sacramento is planning to add an indoor amphitheater for live music and entertainment. The new venue will comprise 75,000 square feet and include 3,000 seats.
The plan is described in a draft Tribal Environmental Impact Report (TEIR) completed last March. The report states:
"The proposed live music amphitheater (live music venue) will be used for entertainment on a regular basis and not just for special events."
Hard Rock Sacramento is owned by the Estom Yumeka Maidu Tribe of the Enterprise Rancheria. Since releasing the report, public comments have been gathered regarding the environmental impact of the project. A final review has not been announced and no timeframe has been issued for the project.
May 21, 2020
Hard Rock Hotel & Casino Sacramento at Fire Mountain reopened today at 10:00am. Hard Rock's "Safe And Sound" plan requires visitors and employees wear masks and pass a temperature check at entry.
VIDEO: Hard Rock Sacramento set to reopen for gaming, dining on May 21
Courtesy of ABC 10
November 1, 2019
The $440M Hard Rock Hotel and Casino at Fire Mountain celbrated its grand opening Oct. 30 with a traditional guitar smash and followed by live entertainment, special promotions and giveaways through November 3.
The headline concert was Def Leppard at the nearby Toyota Amphitheatre on Saturday evening Nov. 2.
The casino at Hard Rock Sacramento has a 140,000 square-foot gambling floor with 1,500 slot machines and 55 table games. The hotel has 168 guest rooms including 31 suites, a pool and spa and 6 restaurnats..
September 11, 2019
The first Hard Rock Hotel and Casino in California will north of Sacramento on Wednesday October 30. The grand opening will begin with Hard Rock's traditional guitar smash followed by live entertainment, special promotions and giveaways through Sunday Nov 3.
Hard Rock is located next to the Toyota Amphitheatre in Wheatland where Def Leppard will headline a grand opening concert on Nov 2. Tickets for this event will go on sale Sep 13 at 10am through LiveNation.com.
Hard Rock Sacramento has formed an entertainment partnership with Live Nation Entertainment Inc., which operates the Toyota Amphitheatre.
Construction of the Hard Rock Casino began in July 2018. The gaming floor will be 140,000 square feet with 1,800 slot machines. The hotel will have 170 guest rooms including 31 suites. There will be 6 restaurants, The Rock Shop gift store, and 8,500 square feet for banquets, meetings and conferences.
August 15, 2019
Hard Rock Hotel & Casino Sacramento at Fire Mountain is preparing to open in the next few months, and today the hotel began accepting room reservations for dates beginning Dec 1, 2019. The grand opening date of the casino has not officially been unannounced.
The hotel will have 170 guest rooms including 31 suites. Amenities include an outdoor pool and large deck, a fitness center named the Body Rock®, the Rock Shop® gift shop, and Sound of Your Stay® music experience.
February 13, 2019
Video provided by The Sacramento Bee
The construction crew building the new Hard Rock Casino near Sacramento today placed the final steel beam atop the Hard Rock Hotel structure. As the crane raised the beam towards its final position, a tribal drumming ceremony began in a tent near the casino entrance.
Officials who attended the event represented the Enterprise Rancheria, Hard Rock International, the Seminole Tribe of Florida, owners of the Seminole Hard Rock Casinos in Tampa and Hollywood, Florida.
Mark Birtha, president of Hard Rock Hotel & Casino Sacramento, told the atendees: "Today is a recognition of the vision, discipline, and the hard work of the Enterprise Rancheria tribe and their decades of focus and passion. It's about reclaiming lands, rebuilding lives and reinvesting in the local economy to create jobs and growth. And today, we are that much closer to bringing to life the premier entertainment experience right here in the Sports and Entertainment Zone."
Glenda Nelson, the tribe's chairperson, addressed the attendees: "We have worked diligently over the past 17 years to reestablish a land base within our aboriginal area to conduct meaningful economic development for our citizens and for our community. Along the way we never lost hope, we never lost our vision of who we were and where we were going, and we never lost faith that eventually truth, fairness and justice would prevail. Today's milestone affirms that hope, vision and faith."
November 28, 2018
On Wednesday an announcement was made by Hard Rock International that Mark Birtha has been selected for the Yuba County resort and casino president. The project is a partnership with the Enterprise Rancheria.
Birtha has worked at Ohio's Hard Rock Rocksino Northfield. He has been in the gaming and hospitality industry for 25 years.
Construction had started several months ago at the Hard Rock Hotel & Casino Sacramento at Fire Mountain. It is located near the Toyota Amphitheatre.
The gaming venue is being built on 40 acres. When completed the casino will offer Class III gaming. There will be space for meetings and banquets. Dining options include a high end restaurant, buffet, and bar. There will also be a hotel offering 152 guest rooms and 2,750 parking spaces.
The tribe is hopeful to have the project completed within 15 months.
June 23, 2018
Plans are being made to develop a Hard Rock & Casino in Yuba County. The casino will be owned by the Estom Yumeka Maidu Tribe of Oroville's Enterprise Rancheria. The construction will be financed by a bond worth $440 million in collateral backing.
In addition to the $440 million bond, the tribe will also obtain a loan for $12 million.
The money will be used for construction development, and place funds in an interest reserve. The money will also pay for cost at the grand opening. Such as supplying the cage cash. Also, to cover expenses and fees from fund transactions.
Plans for a partnership with Hard Rock International have not been officially released as of yet. However, a recent report released by S&P Global revealed the partnership between the tribe and Hard Rock International.
Progress is being made by the tribe to put everything in place before construction begins. It is expected that the official announcement will be made soon.
Land was bought in Yuba County many years ago by the tribe. The purchase was made that that they could build a casino in the future. The 40 acre property is located near the amphitheater along Forty Mile Road. The original plan was for a casino resort to be named Fire Mountain Casino.
The proposed casino has had legal opposition in the past. Recently a federal appeals court sided with the tribe. The legal battle had stopped construction on the casino project in 2016.
Grading for the property is expected to begin again in June. The tribe is hopeful that the casino will be completed by the end of next year.
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