New VP of Marketing at Foxwoods Resort Casino
April 14, 2016
Foxwoods® Resort Casino announced today that Amy Diette has been appointed as
Vice President of Strategic Marketing.
Diette joins Foxwoods from the New Jersey Devils and Philadelphia 76ers and
brings strategic marketing and leadership experience to her position at Foxwoods.
Diette is an authority on digital marketing, demand generation and analytics,
with an established track record of customer acquisition to streamline revenue
“Foxwoods customers are of paramount importance to the Foxwoods Team and we look
to continuously communicate with them about our different offerings – shows,
promotions, dining options, Foxwoods Five Star events, and more,” said Felix
Rappaport, President & CEO of Foxwoods Resort Casino. “Without our dedicated and
loyal customer base, who have supported Foxwoods for over 24 years, we could not
be ‘The Wonder Of It All.’ Amy Diette, with over a decade in the business, will
take the quality of engagement with our customers to the next level.”
In her new role as Vice President of Strategic Marketing, Diette will be
responsible for working with all departments to develop and execute efficient
and profitable marketing strategies and programs, transform customer insights
into proven business results and leverage email marketing strategies for
Foxwoods as well as other Mashantucket Pequot Tribal Nation enterprises. In
addition, Diette will oversee the Direct Marketing department.
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