June 20, 2013
Today, Revel Casino Resort, Atlantic City's newest and largest casino-hotel, announced its new marketing strategy: "Gamblers Wanted." Along with the introduction of the city's largest contiguous smoking section and new affordable dining options, Revel is announcing the most ambitious promotion in the history of Atlantic City:
You Can't Lose
From July 1 to 31, all rated slot losses greater than $100 will be refunded to gamblers using a Revel Card. Gamblers who win, win, but a gambler who loses over the month of July will get that loss refunded.
In addition, on July 1 Revel also will begin matching slot offers players receive from all other Atlantic City casinos. Customers need only bring their original mail piece to the Revel Card Desk and an identical amount of Free Slot Play will be loaded to their Revel Card.
"Everybody deserves a second chance, and in order for Revel to earn one, we are offering a second chance to every slot customer," said Jeff Hartmann, Interim Chief Executive Officer. "Whether you played with us last week, have not visited in a year, or have never tried Revel, this exciting promotion is open to everyone and proves that at Revel, gamblers are wanted."
"We recognize that gamblers have been playing in Atlantic City for decades and have built up comp and offer history with our competitors," said Randall A. Fine, Managing Director of The Fine Point Group, which is overseeing Revel's marketing strategy. "We want gamblers, and with these two promotions, along with our new affordable dining options and Atlantic City's largest contiguous smoking section, we hope players come to one simple conclusion – Why gamble anywhere else?"
These two promotions, combined with the "Gamblers Wanted" tagline, represent a new and aggressive strategy specifically targeting gamblers to convince them that they are not only welcome at Revel, but that their business is important and highly appreciated. The gaming promotions are the largest Atlantic City and the industry have seen and a first in terms of refunding slot losses incurred over an entire month.
"Revel is Atlantic City's newest and nicest property," said Hartmann. "It offers the most modern room product, a world-class collection of restaurants, by far the city's best concert venue, and parking that allows customers to walk straight from their cars right onto the slot floor. When you consider our amazing physical product combined with the most powerful marketing promotions in Atlantic City, we are excited to have gamblers come give us a second look."
"We are excited to re-launch this property with a promotion that says it all – You Can't Lose," said Fine. "We intend to give gamblers more of what they want – more fun, more action, more amenities and the best casino experience in the history of this market. With these two promotions, we begin that strategy. But we are by no means finished."
Television, radio, newspaper and outdoor advertising for this promotion will begin on Sunday, June 23. Mr. Hartmann has recorded a customer-oriented re-introduction video which will be available soon. For complete details and rules of both promotions, customers can visit the Revel Card Desk.
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