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Barona Resort & Casino names new Executive VP and GM

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February 01, 2011

Barona Resort & Casino recently announced that Troy Simpson has been promoted to executive vice president/assistant general manager of the leading San Diego casino resort. With nearly two decades of experience in the casino industry, Simpson most recently served as Barona's senior vice president of innovation and has been an instrumental part in Barona's success.

"I'm pleased to now have both Nick Dillon and Troy Simpson as assistant general managers at Barona," said Rick Salinas, general manager of Barona Resort & Casino. "Troy is widely regarded as an industry expert. He not only has great vision but he is also a great manager, a strategic thinker and he knows how to make fun happen on the casino floor for our players."

Continued Salinas, "Over the past year, Barona's business increased despite an economy that had a negative impact on the rest of the gaming industry, and Troy has been a big part of that success. In fact, we have as many casino players today as we had at the peak of the economy. With this duo at the helm, Barona can expect to continue to grow its business and continue to provide an unparalleled customer service experience for our guests."

Prior to his position as senior vice president of innovation at Barona, Simpson was the executive director of loyalty marketing, where he was responsible for database marketing, casino hosts, guest services, shuttle and bus programs, casino customer room reservations, events and promotions and Barona's award-winning Club Barona loyalty program. Simpson began his gaming career with an eight-year tenure with Harrah's Entertainment, developing and honing his skills in gaming operations and casino marketing. He earned his Bachelor of Business Administration with a focus in marketing at Austin Peay State University in Tennessee.

"We are lucky to have Troy on our team because of his natural ability to create positive change," said Salinas. "Through the years he has continued to demonstrate his leadership and help keep Barona on the cutting edge of business practices in our industry."

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