$200,000 Promotion at Trump Taj Mahal Casino Resort
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June 28, 2013
Dig this! An Atlantic City casino will bury vouchers worth a total of $200,000
in the sand behind it in September for gamblers to dig up and win.
The Trump Taj Mahal Casino Resort will hold its "$200 Grand In The Sand"
promotion on Sept. 1.
Since casino gambling began here in 1978, casinos have wanted to keep their
patrons inside the dark casino walls; the beach was someplace to go after the
gambling was done. But the Trump promotion will bring the winning outdoors.
"We wanted to bring to Atlantic City something different, something new and
exciting, something that ties together the fun of casino play with our region's
greatest natural resource," said Kathleen McSweeney, senior vice president of
marketing for Trump Entertainment Resorts. The promotion, she said, "brings the
concept of a buried treasure to an unprecedented level in Atlantic City."
The casino will bury burlap sacks with a dollar sign on each one in the sand, in
marked-off quadrants measuring about 30 square feet. Twenty customers who have
their Trump player's club card inserted in a machine at 2 p.m. that day will be
selected at random by casino staff to come to the Boardwalk, where they will
choose a numbered shovel, Trump spokesman Brian Cahill said.
"Say you choose shovel number 17," he said. "You'd then be led to quadrant
number 17 and you'd dig there, and however much is in the bag, you win."
Prizes range from $1,000 to one bag worth $100,000. The casino is not burying
actual cash in the sand; each bag will contain a voucher with a dollar amount on
it that winners will bring inside the casino to the cashier window in order to
Return to New Jersey Casinos.