Hard Rock Las Vegas: Master Plan

Nation | Tribe: Seminole Tribe of Florida

HARD ROCK LAS VEGAS

3400 S Las Vegas Blvd
Las Vegas, NV 89109

Hard Rock will complete a total transformation of The Mirage into a new Las Vegas destination reost by 2025. The casino size will be nearly doubled, a new guitar-shaped hotel will be built along the Strip, and the existing Mirage will be completely renovated and rebuilt.

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Hard Rock Las Vegas

Hard Rock Las Vegas

In a press release Dec. 13, 2021 Hard Rock International announced the purchase of The Mirage Las Vegas Hotel and Casino. The property will be renamed and rebranded as the "Hard Rock Las Vegas".

Hard Rock International bought The Mirage for $1.08 billion. Hard Rock will operate The Mirage through 2023 and then shut it down in 2024 to rebrand, expand, renovate, and build a guitar-shaped hotel tower along the Las Vegas Strip. The grand opening will be in late 2025 or early 2026.

Hard Rock is owned by the Seminole Tribe of Florida. Hard Rock Las Vegas will be the third tribal-operated casino in Las Vegas. In March 2021 the Mohegan Tribe opened the Mohegan Casino at Virgin Hotels Las Vegas. Then in May 2021 the San Manuel Indians from California purchased the Palms Casino Resort. That deal will finalize in the first half of 2022.

Seminole Tribe of Florida
The Seminole Tribe of Florida acquired the Hard Rock brand in March 2007. Today Hard Rock International owns and operates 14 casinos in the U.S., Canada and the Dominican Republic. The Hard Rock brand has been licensed around the world to 250 restaurants and hotels in 74 countries.

News Headlines

Hard Rock Las Vegas moves closer to construction september 2, 2023 - Hard Rock International is another step closer to transforming The Mirage into the Hard Rock Hotel Las Vegas. Last week the Clark County Zoning Commission voted unanimously to accept ... Read more Hard Rock guitar tower gets go-ahead to replace Mirage volcano March 31, 2023 - Clark County commissioners have given approval to Hard Rock's plan to build a guitar-shaped hotel on the site of the Mirage volcano. The commissioners voted unanimously ... Read more Hard Rock now operates The Mirage December 27, 2022 - In a Dec. 22 meeting the Nevada Gaming Control Board (NGCB) granted final regulatory approval of the $1.08 billion purchase of the Mirage by Hard Rock International. The real estate deal closed ... Read more Hard Rock reveals master plan to replace Mirage December 12, 2022 - Hard Rock executives released a preliminary Master Plan to transition The Mirage into the new Hard Rock Las Vegas destination resort. The plans were presented Wed. to the Gaming Control ... Read more Hard Rock Las Vegas to open guitar-shaped hotel in 2025 July 17, 2022 - Hard Rock International announced it will open a guitar-shaped hotel on the Strip in Las Vegas in 2025. The hotel will replace the famous Mirage volcano area in front ... Read more Hard Rock Las Vegas will say goodbye to Mirage volcano January 26, 2022 - Hard Rock International will remove the famous volcano in front of the Mirage Casino as part of the remodeling project to rebrand the casino and add a guitar-shaped hotel along the Strip. ... Read more More Headlines ...

Hard Rock Las Vegas

Master Plan for Hard Rock Las Vegas

Timeline

2023: Hard Rock will operate The Mirage through the end of 2023.

2024-2025: The entire Mirage property will be closed for 20-26 months for renovation and construction of the new Hard Rock Las Vegas, including the guitar-shaped hotel tower..

2025 Grand Opening: The completed Hard Rock Las Vegas will open in late 2025.

Features of Hard Rock Las Vegas

These will be the main features of Hard Rock Las Vegas compared to The Mirage:

Casino
Slot machines will be 2,000 (increased 1,164) and table games 212 (increased 161). These numbers include a new Strip casino with 200 slots and 12 table games. The total size of the casino gaming floor will expand from 94,000 square-feet to 174,000 square-feet.

Hotel
A guitar-shaped hotel will be built along the Strip on the site of the Mirage volcano. The new hotel will add 596 new rooms bringing the total rooms to 3,640. All existing Mirage rooms and villas will be totally renovated.

Theater Seats
Total theater seats will be 6,265 (increased 2,987)

Convention Space
Convention square footage will be 283,000 (increased 83,000 sq-ft)

Food Venues
New eating venues will total 21 (increased 3)

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2023 Features (The Mirage)

Hard Rock will operate The Mirage property will few changes during 2023.

Gaming

Restaurants

The Mirage Hotel

Convention Center

Golf

News Articles

Hard Rock Las Vegas moves closer to construction

September 2, 2023

Hard Rock International is another step closer to transforming The Mirage into the Hard Rock Hotel Las Vegas. Last week the Clark County Zoning Commission voted unanimously to accept a performance agreement for construction of the guitar-shaped hotel tower at the current site of the Mirage volcano. The performance agreement outlines the terms of the project's completion and provides a guarantee that all obligations will be fulfilled.

After the commission's meeting a Hard Rock representative declined to answer questions regarding next steps, schedules and timelines.

The hotel at Hard Rock Las Vegas will be a 36-story tower shaped as a guitar and reaching 660 feet high. The tower will have 596 guest rooms and suites plus a pool, spa, fitness center and salon.

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Hard Rock guitar tower gets go-ahead to replace Mirage volcano

March 31, 2023

Clark County commissioners have given approval to Hard Rock's plan to build a guitar-shaped hotel on the site of the Mirage volcano. The commissioners met in a zoning meeting last week and voted unanimously in favor of the plan.

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Hard Rock's guitar tower on Mirage volcano site gets county OK for Las Vegas Strip - Courtesy of 8 News NOW Las Vegas, Mar 22, 2023. Available from YouTube

Hard Rock Las Vegas will build a 36-story tower shaped like a guitar. The guitar will reach 660 feet high. Guest rooms and suites in the tower will total 596. The existing Mirage rooms and villas will be completely renovated for a total of 3,640 rooms at the Hard Rock Las Vegas.

The construction schedule for the hotel will be announced in a few months. The opening date is expected to be in 2025.

Hard Rock International is owned by the Seminole Tribe of Florida.

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Hard Rock now operates The Mirage

December 27, 2022

In a Dec. 22 meeting the Nevada Gaming Control Board (NGCB) granted final regulatory approval of the $1.08 billion purchase of the Mirage by Hard Rock International. The real estate deal officially closed a few days later.

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Mirage sale to Hard Rock gets final approval
Courtesy of 8 News NOW Las Vegas, Dec 16 2022. Available from YouTube

Hard Rock, owned by the Seminole Tribe of Florida, is now running the daily operation of the Mirage, which was formerly owned by MGM Resorts. The Mirage operation will continue through 2023 as Hard Rock prepares for 2024-2025 construction to reshape and rebrand the property.

Hard Rock Conversion Timeline
There is no announced timeline for Hard Rock to transform the Mirage. However, Hard Rock CEO Jim Allen shared some general estimates of the schedule:

Now: Hard Rock's Unity rewards program has already replaced MGM Rewards.

Summer 2023: All architectural drawings will be completed next summer.

Fall 2023: Hard Rock will seek construction bids when the drawings are ready. Construction should begin two to three months afterwards.

2024-2025: Construction is expected to take 26-30 months. The Mirage is expected to stay open during construction.

2025-2026: Hard Rock rebranding of the Mirage name is expected in 2025. The grand opening of the new Hard Rock Las Vegas will likely be in 2026.

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Hard Rock reveals master plan to replace Mirage

December 12, 2022

Hard Rock executives released a preliminary Master Plan to transition The Mirage into the new Hard Rock Las Vegas destination resort. The plans were presented Wednesday to the Nevada Gaming Control Board.

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Hard Rock reveals new renderings for redesign of The Mirage on Las Vegas Strip
Courtesy of 8 News NOW Las Vegas, . Available from YouTube

Hard Rock will continue to operate The Mirage through 2023 while developing the final plans for their new casino. In 2024 The Mirage will be shut down for an extensive renovation and expansion project lasting 26-30 months. The finished Hard Rock Las Vegas will open in late 2025.

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Hard Rock Las Vegas to open guitar-shaped hotel in 2025

July 17, 2022

Hard Rock International announced it will open a guitar-shaped hotel on the Strip in Las Vegas in 2025. The hotel will replace the famous volcano area in front of the Mirage Casino as part of the plans to rebrand and renovate The Mirage property. Hard Rock purchased The Mirage last December along with the right to continue the Mirage name for up to three years.

The opening date for the hotel was included in a press release this week regarding a guest satisfaction study for 2022. Near the bottom the press release states: "Looking ahead, Hard Rock also recently announced property expansion in Las Vegas, set to open in 2025, and Athens in 2026."

There was no date mentioned for the start of the hotel construction. The renovation of the casino is also expected be completed by 2025. No details about the casino have been released. A temporary closure of the casino might be necessary.

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Hard Rock Las Vegas will say goodbye to Mirage volcano

January 26, 2022

Hard Rock International will remove the famous volcano in front of the Mirage Casino as part of the remodeling project to rebrand the casino and add a guitar-shaped hotel along the Strip. Removal of the volcano was disclosed in a conversation with Hard Rock International Chief Executive Officer Jim Allen.

Under the terms of the purchasing contract with MGM Resorts International, Hard Rock is licensing The Mirage name and brand for up to three years as it transitions the property into a world-class Hard Rock destination.

"MGM will keep The Mirage name and brand, licensing it to Hard Rock for a few years as they finalize plans to rebrand the property."

- MGM Resorts International

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Hard Rock Las Vegas plans guitar-shaped hotel

January 25, 2022

Hard Rock International plans to build a guitar-shaped hotel along the Las Vegas Strip on The Mirage property it is buying from MGM Resorts. The hotel deisn will be similar to the guitar hotel at Hard Rock Hotel and Casino in Hollywood, Florida, which opened in 2019 with 36 floors and 638 luxury rooms.

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Hard Rock has big vision for guitar-themed remake of The Mirage - Courtesy of 8 News NOW Las Vegas, Dec 14, 2021. Available from YouTube

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Hard Rock to buy The Mirage in Las Vegas

December 18, 2021

Hard Rock International announced an agreement Monday to buy The Mirage Hotel and Casino in Las Vegas. The deal is expected to close in the second half of 2022.

Hard Rock Las Vegas

The Mirage will be rebranded "Hard Rock Las Vegas" and a guitar-shaped hotel tower will be built at the front along the Las Vegas Strip. No further details were announced at this time regarding Hard Rock changes and additions to the existing property.

Hard Rock International will buy The Mirage Hotel and Casino from MGM Resorts International for $1.08 billion. The land is owned by MGM Growth Properties, which is selling to VICI Properties for $17.2 billion. Hard Rock will make lease payments to VICi Properties.

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News Headlines Continued

Hard Rock Las Vegas plans guitar-shaped hotel January 25, 2022 - Hard Rock International plans to build a guitar-shaped hotel along the Las Vegas Strip on The Mirage property it is buying from MGM Resorts. The hotel deisn will be similar to the guitar hotel at Hard Rock ... Read more Hard Rock to buy The Mirage in Las Vegas December 18, 2021 - Hard Rock International announced an agreement Monday to buy The Mirage in Las Vegas. The deal is expected to close in the second half of 2022. The Mirage will then be rebranded "Hard Rock Las Vegas" ... Read more