New Hard Rock Las Vegas | Updates 2022

Nation | Tribe: Seminole Tribe of Florida

HARD ROCK LAS VEGAS

3400 S Las Vegas Blvd
Las Vegas, NV 89109

Hard Rock International is buying The Mirage in Las Vegas for $1.08 billion and has announced plans to build a guitar-shaped hotel tower on the front of the property along the Las Vegas Strip. The purchase is expected to finalize in the second half of 2022.

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Hard Rock Las Vegas

Hard Rock Las Vegas

In a press release Dec. 13, 2021 Hard Rock International announced the purchase of The Mirage Las Vegas Hotel and Casino. The property will be renamed and rebranded as the "Hard Rock Las Vegas".

Hard Rock is owned by the Seminole Tribe of Florida. Hard Rock Las Vegas will be the third tribal-operated casino in Las Vegas. In March 2021 the Mohegan Tribe opened the Mohegan Sun Casino at Virgin Hotels Las Vegas. Then in May 2021 the San Manuel Indians from California purchased the Palms Casino Resort. That deal will finalize in the first half of 2022.

Seminole Tribe of Florida
The Seminole Tribe of Florida acquired the Hard Rock brand in March 2007. Today Hard Rock International owns and operates 14 casinos in the U.S., Canada and the Dominican Republic. The Hard Rock brand has been licensed around the world to 250 restaurants and hotels in 74 countries.

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News Headlines

Hard Rock Las Vegas will say goodbye to Mirage volcano January 26, 2022 - Hard Rock International will remove the famous volcano in front of the Mirage Casino as part of the remodeling project to rebrand the casino and add a guitar-shaped hotel along the Strip. ... Read more Hard Rock Las Vegas plans guitar-shaped hotel January 25, 2022 - Hard Rock International plans to build a guitar-shaped hotel along the Las Vegas Strip on The Mirage property it is buying from MGM Resorts. The hotel deisn will be similar to the guitar hotel at Hard Rock ... Read more Hard Rock to buy The Mirage in Las Vegas December 18, 2021 - Hard Rock International announced an agreement Monday to buy The Mirage in Las Vegas. The deal is expected to close in the second half of 2022. The Mirage will then be rebranded "Hard Rock Las Vegas" ... Read more

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News Articles

Hard Rock Las Vegas will say goodbye to Mirage volcano

January 26, 2022

Hard Rock International will remove the famous volcano in front of the Mirage Casino as part of the remodeling project to rebrand the casino and add a guitar-shaped hotel along the Strip. Removal of the volcano was disclosed in a conversation with Hard Rock International Chief Executive Officer Jim Allen.

Under the terms of the purchasing contract with MGM Resorts International, Hard Rock is licensing The Mirage name and brand for up to three years as it transitions the property into a world-class Hard Rock destination.

"MGM will keep The Mirage name and brand, licensing it to Hard Rock for a few years as they finalize plans to rebrand the property."

- MGM Resorts International

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Hard Rock Las Vegas plans guitar-shaped hotel

January 25, 2022

Hard Rock International plans to build a guitar-shaped hotel along the Las Vegas Strip on The Mirage property it is buying from MGM Resorts. The hotel deisn will be similar to the guitar hotel at Hard Rock Hotel and Casino in Hollywood, Florida, which opened in 2019 with 36 floors and 638 luxury rooms.

Hard Rock has big vision for guitar-themed remake of The Mirage - Courtesy of 8 News NOW Las Vegas, Dec 14, 2021. Available from YouTube

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Hard Rock to buy The Mirage in Las Vegas

December 18, 2021

Hard Rock International announced an agreement Monday to buy The Mirage Hotel and Casino in Las Vegas. The deal is expected to close in the second half of 2022.

Hard Rock Las Vegas

The Mirage will be rebranded "Hard Rock Las Vegas" and a guitar-shaped hotel tower will be built at the front along the Las Vegas Strip. No further details were announced at this time regarding Hard Rock changes and additions to the existing property.

Hard Rock International will buy The Mirage Hotel and Casino from MGM Resorts International for $1.08 billion. The land is owned by MGM Growth Properties, which is selling to VICI Properties for $17.2 billion. Hard Rock will make lease payments to VICi Properties.

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